Sociology Of The Life Course Essay - 1826 Words

Hunter McCullough Sociology of the Life Course April 18, 2016 â€Å"Ageism† is a concept that has been around for a very long time. According to a philosopher named Seneca, who lived sometime between 4 BC through 65 AD, â€Å"Senectus morbidus est† which has been translated to say, â€Å"old age is a disease.† However, when Seneca said this the idea of categorizing this behavior as â€Å"ageism† was not thought of yet. This behavior did not get its name till 1969, after Robert N. Butler coined the term, â€Å"ageism.† The act of ageism is something we all try to avoid. However, most of the time we do not register the things that people around us say or do as being under the umbrella of ageism. All though we don’t always see it, ageism is something that happens almost every day in our normal life. For example, ageism is when a coworker is forced to retire because they are a specific age. There are many researchers such as Tom Robinson, Becca R. Levy and many more who have done studies to show how things like Facebook, movies, and varies other outlets of media influence the positive and negative stereotypes that deal with ageism. The problem with these negative stereotypes becoming more common in our media outlets, is that people are being more easily exposed to them. Because of this excessive exposure to the stereotypes of ageism, a question is brought to mind, â€Å"How dose this increasing exposure to the positive and negative stereotypes about ageing in our media, effect how our younger populationShow MoreRelatedEssay on The Sociological Imagination1389 Words   |  6 PagesConsequently, for a person that has completed a basic introduction to sociology college course and actually paid attention, I would hope that they have been exposed to some basic taste of the sociological imagination. 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Gun Control Essay - 1353 Words

Gun Control Gun control is an action of the government that is supposed to reduce crime. Congress has passed many laws on this subject and there really has not been an effect. Gun control has been a controversial issue for years, but the citizens of the United States have a right to own guns and the Constitution states that. On the governments path to control guns they created the Brady Act. Handgun Control Incorporated is the major organization for lobbying, and introducing legislation on gun control. It is headed by Sarah Brady, wife of former White House Press Secretary James Brady. James Brady was shot during an attempt on President Reagans life in 1981. Sarah is the one responsible for introducing this bill. This bill was†¦show more content†¦Parents of three slain girls in the Heath School shootings are going after the manufacturers. They feel that violent video games are partially responsible for their childrens death. They claim that the video game taught the shooter how to be an excellent marksman. The boy had never used a gun, but was skilled enough to hit eight moving targets in only eight shots (Prichard). Another fact that backs up the parents belief is that of military training. Each year billions of dollars are spent to train police and the military how to shoot. Video simulation is the best way to help overcome the natural resistance that most people have about shooting someone. Studies show that people are extraordinary susceptible to programming. One main difference between military training and video games is that military instructions are constantly pausing the action and where the video game is in constant action (Blakemore). There is no direct relationship between the number of guns and the amount of crime in the United States. Between 1973 and 1992, the rate of gun ownership increased by forty-five percent while the homicide rate during that period fell by nearly ten percent. Even with the increasing number of guns in society the homicide rate decreased, highlighting that guns are not the root of the problem, people are. Guns do not kill people, people kill people. Guns do not work asShow MoreRelatedGun Control766 Words   |  4 PagesGun Control Paper Gun Control has been an issue that has been brought to the public’s eyes in recent years. This main issue has been going on for many years, for example when John F. Kennedy was assassinated; it raised public awareness to the lack of control on sales and also possession of guns in America. Until 1968 guns were available over the counter in stores and through mail catalogs to just about any adult in America. This was an example of how loosely guns were regulated which bring usRead MoreGun Violence And Gun Control1007 Words   |  5 Pagesshootings and various other methods of gun violence, tens of thousands of people die every year. 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With this bill set in place, if a minor has the ability to access a firearm unauthorized, the person responsible for that firearm will receive criminal penalties. As a matter of a fact, there have been cases reported about

International Marketing Chocolate

Question: Discuss about theInternational Marketing for Chocolate. Answer: Introduction Chocolate is one type of food product that is liked by every age group of people. It has cocoa butter that is loved by almost everybody and can be eaten at any time of the day as a desert or used between meals. Chocolates are used as a gift for the love birds and couples. It is one of the deserts loved by most youths. Haigh's Chocolates is a business owned by the Haigh family since 1915. They source the best cocoa beans around the world and take them through various processes hence providing quality chocolates for their clients. It is the first Australian owned chocolate manufacturer to achieve a certificate of UTZ for the use of ethically and sustainably farmed cocoa beans (Emmanuel 2008, pp. 128-136). The processes are undergone to enhance color and flavor of the chocolate. There are different unique blends of the chocolate, and each blend has its aroma and flavor for fresh and sweet taste fulfilling the customers' desires ( Ferret 2012). Chocolates vary in shapes to cater the consumers interests. There are loose, blocks, novelties, bars, confectionery and boxed chocolates. There are after sale services where chocolates are packaged delivered anywhere in Australia. Segmentation, Targeting, and Positioning of Haigh's Chocolates Segmentation Segmentation involves finding out different types of consumers and their needs, and consumers are the ones that make up a market. Many factors lead to the diverse characteristics of customers. For a business to capture a larger market or many consumers, it needs to divide the market into various segments. Segmentation helps the business enterprise to understand how different consumers react to promotion, the channel of communication, the price of the product and other tools of the market mix (Constantin 2012, pp. 3948). Given the fact that it is hard to cater for every consumer needs, it is important to employ segmentation since it helps to come up with various groups of customers sharing common characteristics. There are some factors that Haigh's has considered in achieving segmentation. Firstly, it has reviewed demographic variables. This mostly bases on dividing consumers into different groups, such as age, gender, income, location, education, and occupation. Haigh's chocolates have considered most of the demographic variables, for example, basing on location, one can order and control the delivery of chocolate. Distribution is made in a random manner, and in almost all parts of Australia, therefore, the consumer just has to order and name the place, and it is delivered. According to Doctor (2010), if Haigh's is considered as the integrated manufacturer, then the consumer will be enabled to make the control of the delivery made on the pattern of the official forum of return. This, therefore, makes the process of the distribution packaging. Chocolates can be used by both genders and at any age either for desert or in between meals. The costs are affordable, and flavors vary being able to a ccommodate almost every person. Secondly, Haigh's has considered behavior. Different customers behave differently, for example, specific customers love an individual brand. Haigh's have their branding that a customer can quickly identify and associate him/herself within Australia. Different customers like to feel differently according to their lifestyles. For example, there are those that like associating themselves with others while there are others that like to stand out on their own. This is the reason why Haigh's chocolates have different flavors and shapes to cater for the various needs of consumers (Ken 2010). Targeting Targeting refers to choosing a target market or consumer. The target market makes planning easier as the business person can know how to price the product, the market mix to use and distribution according to the target group. It involves dividing the market into segments and giving attention to one or few segments. A large target group or a growing group gets to attract more competition which is good for the business. One also looks at the strengths of the business to please particularly a certain target market. Targeting is, therefore, an important aspect in marketing (Blocker Flint 2007, pp. 810822). Haigh's mainly targets young people and couples that buy chocolates for gifts and consumption. A young generation is a target group that is growing very fast thus a real market. Chocolate easily pleases the young people and couples since most of them love chocolates. Seasonal packaging is also done by the business that suits their needs for the seasons or occasions. Positioning Positioning refers to the image that the business needs to create in the target consumers mind. This entails how the customers view an individual product and the company itself. This may include factors like pricing, value, quality, type of people that use the product, strengths, and weaknesses of the product. Businesses, therefore, need to come up with strategies to ensure that they achieve positioning of their products (Dent Harry 2008). The Haigh's chocolate is in the hands of a reliable family owned company since 1915. The company produces hand-made chocolates from cocoa beans. It was the first Australian owned chocolate manufacturer to be given a certificate of international UTZ for the use of well-farmed cocoa beans. The consumers adore handmade and chocolates of a very high quality. The company produces most authentic chocolate in Australia. This is evident since the company won an UTZ certificate of which no other Australian store has. The company, therefore, produces fresh, healthy chocolates from the beginning to the end hence achieving perfection. Perfection is the main thing that has considerably helped Haigh's to achieve positioning. This is because customers can positively perceive the company and its products. Haigh's has therefore produced a good relationship between itself and the customers. STP Approach for the Indonesian market A big market can be realized in Indonesia if the right STP approach is systematically implemented. The method involves selecting the type of market to serve and then dividing it into small segments. After that, identification and specification of the most profitable market segment are done. The business then finds a way of creating a particular image to the customers to emerge the winner among the competitors (Kurtz 2010). For successful implementation of segmentation in the Indonesian market, it is important first to realize and understand the product consumers. Indonesian consumers have different characteristics and behaviors. It is, therefore, important for Haigh's to first identify the different features that the Indonesian customers exhibit to achieve the best market for the goods and services (Charan 2009). It is also important to employ the marketing mix in the Indonesian market. This entails putting in place the four P's (product, price, promotion and place) to get a large number of customers. Firstly, the product should be considered by ensuring that the product provided in the market satisfies the consumer's needs and wants. The Indonesian market should, therefore, be provided with the best quality items that have useful features. The products should be assorted, branded, packaged and labeled well. After sale services are given by most businesses in Indonesia that attract more customers (Dowhan 2013). Haigh's should also consider price as an approach to segmentation; which is a sacrifice that a consumer makes to acquire a product. Indonesian market should be given discounts, allowances, and offering different payment terms for the customers and other different price strategies. It is also important to employ promotion in the Indonesian market. This can be the promotional mix which includes advertising and direct marketing, social media and others. Haigh's should also consider place to achieve much from the Indonesian market through providing access and convenience of the product. Location of a product can bring more customers if it is easily accessed and market coverage dealt with. These are therefore very useful aspects of consideration for successful implementation of segmentation (Bing Stanley 2007). Regarding targeting, it is important for Haigh's to evaluate the customer attractiveness Indonesian market has assessed the attractiveness of their clients. The company should target the main Indonesian customers especially the population of the young people since it is a fast growing population and interested in many things. The company should also fragment the Indonesian market. This makes it easier to reach the needs of the specific target groups (Belch et al. 2009, pp 205206). The appropriate channel used to target the Indonesian youths is the internet. This is because the young Indonesian generation is mostly found online. Targeting can significantly help in achieving a greater market share. Lastly, positioning should be done to achieve a large Indonesian market to create the best image of the market. Given that it was ranked the third country after China and India for the most growing market providing quality goods and services, the company needs to put in a lot of efforts to achieve positioning. The products should be the best that leave customers wishing for more. This will, therefore, help to achieve positioning of the company and its products (Dang 2012). Conclusions In conclusion, STP approach implementation is inevitable for the success of every business organization. Given that Haigh's chocolate operates in a competitive environment, like any other business, effective strategies of segmentation, targeting and positioning should be implemented as they give an extra advantage. STP helps an organization address the specific needs of different customers with different needs. To successfully extend the market Indonesia, STP approach needs to be appropriately implemented References Belch, G., Belch, M.A, Kerr, G. and Powell, I.,(2009) Advertising and Promotion Management: An Integrated Marketing Communication Perspective, McGraw-Hill, Sydney, Australia, pp. 205206 Bing, Stanley (2007)Crazy Bosses,Harper Collins Publishers, New York, NY, USA, Blocker, C. P. and Flint, D. J., (2007). "Customer Segments as Moving Targets: Integrating Customer Value Dynamism into Segment Instability Logic," Industrial Market Management, vol. 36, no. 6., 2007, pp. 810822 Charan, R. (2009)In The Era Of Economic Uncertainty: The New Rules For Getting The Right Things Done In Difficult Times Constantin, C., (2012) "Post-hoc Segmentation using Marketing Research," Economics, Vol 12, no 3, pp. 3948 Dang, A. (2012). Better pallet management keeps sweet demand at bay: Logistics and materials handling. Dent, Harry S. Jr.,(2008)The Great Depression Ahead: How To Prosper In The Crash Following The Greatest Boom In History Ken (2010)Newsonomics: Twelve New Trends That Will Shape The News You Get Dowhan, D. (2013). Hitting Your Target. Marketing Insights. pp.5. Emmanuel, O. (2008). Effects of tempering and fact crystallization behavior on microstructure-mechanical properties and appearance in dark chocolate systems. Journal of Food Engineering, pp. 128-136 Ferret (2012). Premium chocolate manufacturer turns to CHEP for pallet management solution: Ferret group. Festa, J. (2012). Chocolate and wine: A perfect pairing in South Australia's Adelaide Hills. Kurtz, D. (2010). Contemporary Marketing Mason, OH: South-Western Cengage Learning.

Social Stratification free essay sample

It is not earned, but rather something people are either born with or had no control over (sociology. About. Com). Contrary to ascribed status is achieved status which is a position in a social system that is acquired on the basis Of merit, a Status that is earned or chosen and reflects a persons skills, abilities and efforts (sociology. About. Com). The former is more related to oligarchy, which means the social system of a state is under the political control of a small elite group, and patrimonial capitalism while the latter would be tied closely to meritocracy and democracy.The main argument is that the former is what is prevailing at present and this would be analyses further in this essay. One of the central arguments raised by these economists was that patrimonial capitalism that once dictated the world for the longest time has actually returned and would be here to stay if legislators fail to take the appropriate actions deemed necessary in order to narrow the social inequality. We will write a custom essay sample on Social Stratification or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The term patrimonial capitalism is actually means that the economic elite more often than not acquire their wealth through inheritance rather than their own merits of entrepreneurship, perhaps.Take for example the top 10 richest Americans on the Forbes list. Four of them are Wall-Mart errs while two are the Koch brothers. Which means that 6 out of 10 richest Americans mostly inherited their money and this spectrum would be getting larger and larger as the high earners at the top of the economy; the top 1% of the population is the ones who are getting more affluent due to the monetary gains that they have. The returns they earn from the existing capital are considerably higher than the rate of which the economy grows and this results to the all too infamous saying The rich gets richer, the poor gets poorer and the explosion of inequality. At this rate, the future, if it is already to happening, is going to be dominated by inherited wealth as capital concentrates in fewer and fewer hands thus giving the rich ever guarded power of a politics governance, which further explains patrimonial capitalism.Considering that this group of elites, those who have the ascribed status, have amassed huge wealth that brings them to buy over anything that entails them too, and that also includes buying of the state governance and politics, which is a fragile entity that could bring about negative consequences at the wrong hands. The most relevant sociological theory on social class that applies to the tuition at hand would be Karl Mars Conflict Theory Perspective on Class.Based in this idea, he believes that there are only two classes of people, the bourgeoisie (owners of the means of production such as factories and businesses and equipments required for the production of wealth) and the proletariat (simply put, the laborers). According to Mars theory, in the contemporary and capitalist world we live in today, the bourgeoisie exploit workers without them even realizing it. Employees are paid adequately enough to afford food and shelter and have a misconception that they are ell paid and well-to-do. But they fail to realize the difference between being in a privileged position as compared to being wealthy. With the bourgeoisie gaining from the revenues of productions and only a certain percentage going into labor income, the understanding that the middle class expands as capitalism progresses, dawns upon us. An example of a society, although most societies are, that is falling under this category would be India.Although there are so many other countries that are facing such a social inequality, it is highly evident in India due to the poor governance and the absence of distribution of wee lath. We can distinctly see the class distinction between the rich (who live in well acclaimed estates) and the poor (who would be begging on the streets for money just to feed themselves for one meal). Wealth is just handed down from generation to generation and ultimately only those who belong to the high social class such as the Brahmins are the ones holding on to most of the states wealth.U ndeniably, there are people in India who have been pulled out of poverty due to the lean towards capitalism and by the growing wages attributable to sheer economic growth, but the argil is minuscule. There is still inequality that is prevalent due to the uneven growth of returns to capital in conjunction to outfit (simply put, the profit earned as compared to the wages). The top notch management benefit from the profits more as compared to those workers who receive a small rise in wages.This is basically what is happening in a lot of societies with global inequality due to ascribed status and is termed under oligarchy. Another point brought up is that in comparison to other European states, like the United Kingdom, have high taxation of all income but equalize it with the reverence of aids like universal healthcare, income support for lower income groups and for young parents. There is a redistribution of wealth whereby the government takes more from those who can afford it in order to aid those who are less affluent.However, in the US, such a phenomenon fails to exist. There is high taxation Of capital income only and even on that earnings, US do not believe in redistribution o f wealth, thus leading to them having a larger amount of disposable income as compared to other countries all with due respect to the government policies. What they fail to realize is that taking a retrain percentage of wealth from the top 1% of the wealthy people and directing it to the bottom 20% of the population is going to make a huge difference in the quality of life.There could be health reforms and health insurances put in place so that those belonging to the bottom spectrum would have something to cushion their fall considering that medical expenses is what is costing a lot these days. The money would be coming from small sure-taxes from invested earnings or earned incomes from people who are earning well enough. To them the percentage of tax would be very small but or the people who belong at the bottom half of the economy that would be a huge amount. So how then this situation at hand would be overcome?